Study On The Development Of Ice And Snow Tourism In Jilin Province

With the competitive competition of the ice-snow tourism,the ice-snow tourism of Jilin Province introduces the theme of Heating Ice License.Meanwhile,during "the Eleventh Five-Year Period ",Jilin Province will nurture and develop tourism as the pillar industry of our province,thus realizing the leap from the large tourism resources province into the powerful tourism industry province and creating high-profile international tourist destination through the construction of ice-snow tourism in North-East Asia.But in reality there still exist some issues on the development of ice-snow tourism.This paper basing on industrial science,marketing,and tourism resources,studies the ice-snow tourism in Jilin Province and conduct in-depth study of tourism development according to the census data of tourism resources in Jilin Province of 2007-2008 and market information.This thesis is divided into five parts:Partâ… :is a citation,introducing the research background,review of relevant research at home and abroad,applied research methods,as well as a description of the practical and theoretical significance of the research papers on the development of tourism in Jilin Province.Partâ…¡:explicates the application some key concepts,such as ice-snow tourism,ice -snow tourism industry,as well as some major theories,such as the industrial structure, sustainable development,and regional tourism space in the tourism development.Partâ…¢:is a comprehensive analysis on the ice-snow tourism development in Jilin Province.At first,it gets some ice-snow tourism development issues and experience from the National Tourism Development and Jilin Province Tourism Development.And then,it makes some analysis on the spatial pattern and type of ice-snow tourism.Finally,it analyzes the appropriate conditions for ice-snow tourism according to the natural and social conditions in Jilin Province.Partâ…£:makes an analysis on the ice-snow tourism market from the analysis of the supply market and the consumer market.It arrives at the competitive supply market development strategy and market position by using the PEST analysis and the Boston market matrix analysis.At last,it makes a quantitative assessment on the targets of the tourism development by the application of gray system.Partâ…¤:demonstrates that industrialization development is the only way for strengthening our province by the ice-snow development and enhances the ice-snow tourism competitiveness,and proposed meaning of the establishment of ice-snow tourism industry chain to enhance the role of tourism in stimulating the economy by the construction of spatial pattern for the ice-snow development and zoning for the development of tourism products.The studies of this paper puts forward a new strategy for the ice-snow tourism development in Jilin Province,thus adding a new perspective for the tourism authorities and tourism enterprises,hoping that it can make a certain significance to the ice-snow development in Jilin Province.