Jilin Province Present Situation And The Ice-snow Sports Travels Resources Development Research

Ice and snow sports tourism industry is emerging in recent years of tourismindustry. China’s ice and snow sports tourism industry is in European and Americancountries for reference the ice-snow sports tourism industry development on the basisof the model of the formation, jilin province in China as the cities of the north,development of tourism industry have unique advantage. Jilin provincial governmentalso have issued the ice-snow sports tourism related policies and regulations, this alsois in a certain degree of jilin province promotes the ice-snow sports tourism fastdevelopment, promote the economic development of our province. With snow and icein the development of sports tourism industry, the province and outside the province’sice and snow sports participants more and more, and the increase of the participantsalso promote snow and ice in the further development of sports tourism industry. Thispaper used the literature material method, expert interview, questionnaire andmathematical statistics, field investigation method and logic analysis, jilin province onice and snow sports tourism industry development present situation and resourcesdevelopment of the discussion, clear in our province and the present situation of theice-snow sports tourism resources development present situation, for our province ofice and snow sports traveling to provide theory support, facilitate the ice-snow sportsin the rapid development of the tourism industry. The results were as follows:1. Jilin province of sports tourism resources are rich ice and snow, distribution iswider, has the size of the ice-snow sports travels more resources.2. Should be reasonable and effective use of and protection of reality andpotential ice and snow tourist resources, to realize the economic benefit and socialbenefit and ecological benefit sustainable development.3. Jilin ice and snow sports tourism industry there exist many like ice and snowtourist market development disorder, not form a complete ice-snow tourism valuechain and problems to be solved.4. In jilin province the ice-snow sports travels the crowd with characteristics anddifferences in structure characteristics, in whole on the basis of more reasonable, alsothere are many shortcomings.5. Winter sports tourism development imbalance, the lack of with localcharacteristics of ice-snow tourism souvenir etc is the effect of the ice-snow sportstourism consumption of jilin province main factors.