A Study On The Model And Strategy Of Enterprise Technological Innovation Based On Value Chain

With the Collapse of American Wall Streets'Lehman Brothers which is the Giant of Investment bank, the American subprime mortgage crisis gradually evolved into the "rare" global financial crisis. In this crisis, Although the fundamentals of China's economic growth has not changed, But still undergo grave impact. Facing the financial crisis which engulfs the entire world, The technological innovation effect appears more important. As the study proposed by Peter·Drucker who is the father of modern management: The risk of non-innovative is much higher than the innovation. The technological innovation has become a popular topic which more and more various countries heads of government, the entrepreneur or the academic circle Pay close attention to, The people feel sincerely to the function of technological innovation in the economic development function from the course of world economic development. Especially the history of economic development in the past 200 years Has indicated this kind of fact powerfully: The world economics' development always shifts along with technological innovation's center. Similarly, After the liberation of our country, especially since the reform and opening, the economic development is swift and violent and has maintained the high speed rate of rise for many years, besides the important attribute of system change, the technological innovation is a substantial clause. The innumerable facts of domestic and foreign have drawn a conclusion: Technological innovation is the fundamental driving force of economic growth, the sustained economic growth comes from technological innovation continued active. Obviously, the technological innovation already became the motor of all enterprise development in this century and a key factor which promote the rapid development and survival of enterprises.The value chain is a basic tool of enterprise to determine a competitive advantage and find some ways to create and maintain a competitive edge, also plays the beneficial role in organizational structure's design. Each enterprise is a collection of various activities which are used for the design, production, marketing, delivery, and play a supporting role to the product, all of these activities can be expressed using the value chain. The value chain and engaging way of a single activity of an enterprise reflect its history, strategies, ways to implement the strategy and the fundamental economic activity in itself. With the continuous deepening of knowledge management in modern enterprise and gradual enhancement of technological innovation ability, the Competition of enterprise innovation ability has Changed to competition of the entire value chain innovation ability. With the further development of technological innovation and the advent of a knowledge-based economy, it is necessary to research technological innovation of enterprises from the perspective of Value chain, discuss how to make use of the value chain to enhance its own technological innovation capability. Because businesses on all aspects of the value chain is relatively independent, and contact and Seepage each other, is an organic whole, therefore, the enterprise must establish science and highly effective continually innovation mechanism based on the value chain, grasp every aspect of innovation well, to build sustainable innovation capability, So as to create sustainable competitive advantage for the enterprise.This article constructs enterprise technological innovation model based on value chain. And based on internal value chain and exterior value chain, analysis and construction strategy of enterprise technological innovation from five aspects of reduces the cost strategy, the variation strategy and the supplier cooperates, consummates the dealer to relate, the customer information management, thus analyze the management of technological innovation from a new perspective, and carry out the function of technology innovation strategy from a technical capacity and the market situation , makes every effort to let the enterprise technological innovation strategy construction more scientific and Reasonable, So as to promote better and faster development of enterprise.