Study On Mode And Strategy Of Promotion Motivation In Chinese Enterprises

At the age of knowledge economy, workers especially knowledge workers have become the key influence factor of development of enterprise, and the key lies to enhance their working enthusiasm and develop their potential. All through the way, the promotion motivation plays an important role in the system of human resource management especially in China.In traditional incentive system, the promotion focuses on the motivation of the upgrade and economic reward. Undoubtedly, the promotion plays a very important role in the incentive system, but it becomes more and more limited. Because the organizational structure is flat and the demand is more and more, the promotion motivation is in dilemma. In order to enhance the working enthusiasm, we must build new promotion system more perfect.Furthermore the total promotion contains the power, respect, the feeling of achievement, the good career prospect, working atmosphere and so on. The total promotion is a system which is more effective. It contains several incentives pattern such as money compensation, job design, emotion motivation and achievement. The four aspects mutually influent and complement each other. The integration of the four aspects is more effective for promotion mechanism.In this thesis, literature review, empirical research and models are all used to analyze the promotion based incentives comprehensively. This analysis has certain meaning in both theatrical and practical fields. The framework of the thesis is as follows: The first part is literature review, including basic theories of incentives and theories of promotion in organizations, which can provide theoretical background for the research. The second part discusses the existing problems in promotion motivation, as well as the causes of those problems. The third part set up a model of promotion motivation through utility analysis on employees'demands. The second part and the third part show the necessity and urgency of setting promotion mechanisms in Chinese enterprises. The fourth part concludes all the incentives in promotion, sets up an integrated model of promotion motivation concerning different kinds employees'demand on promotion. The fifth part details how to make decisions on promotion, as well as how to guarantee the effectiveness of promotion mechanisms.