Pricing Policy Of Supply Chain For Private Seed Industry Based On Game Theory In Anhui Province

Since Enterprises entered the time of globalization, the business-to-business competition has turned into the competition between supply chains. It is inevitable that every developing enterprise has to find out how to better integrate the external source of supply chain and induce each rational member of the supply chain to maximize the chain benefits as well as making decision out of its own benefit through proper incentive mechanism. As an important part of China's economy, small and medium-sized (SMS) private enterprises have to face greater challenge.Under competitive pressures from large seed industries, SMS private enterprises'lack in control of price and independence determines the basic assumptions of seed industry supply chain quite different from others. So the research in pricing policies of private seed industry supply chain contract undoubtedly has realistic sense.Existing results of coordination mechanism of supply chain mainly concentrate on bargain, stock, discount and contract design between two-echelon supply chain members. Based on domestic and foreign research on supply chain contract combining with the research subject, this paper applies the game theory and newsvendor model into the study of pricing policies from a brand new perspective of private seed enterprises. Also the dynamic game between supply chain members is discussed. It is mainly about:1) Conclude and bring forward the basic research methods and models for pricing policies of two-echelon supply chain. After discussing the two-echelon single-cycle products with complete information led by price or not, the dynamic model for three-echelon supply chain with incomplete information is studied. The former simple model is developed.2) Take the effect on pricing polices of seed supply chain placed by R&D cost of supplier, Ads and sales effort for enlarging demand from distributor and retailer into concern.3) According to investigation and the project enterprise, the data simulation is taken by Matlab to verify the result of research.