Probe Into Idea Marketing On Internal Medical Treatment Industry

The medical treatment industry in China has been developing rapidly, not only in the number of health institutions but also in the amount of expend.It does not mean that the status quo of internal medical treatment and sanitation has improved. Contrarily,there are quite a lot of complaints about condition of medical treatment. Correlative institution has declared the failure of medical treatment and sanitation inform in the last ten years.The actual fact shows the poor operation of health institutions.And the conflict between patient and the health institution turns more frequent and more intense.This article takes one of the most important causes to the poor status as idea difference between patient and medical worker.It analyzes the status quo of medical treatment and the character of medical service,and probes into some theories on medical service marketing.After presenting the new pattern of marketingidea marketing,this article suggests the application of idea marketing to medical treatment,and gives idea marketing mix for medical treatment enterprises.Then this article discusses how to make patients satisfied in the course of idea marketing.Finally, this article puts the customer relationship management into consideration for medical treatment idea marketing,discussing how to make CRM do its job in idea marketing of medical treatment.