| Banc assurance, in recently years, grows rapidly in China. Its weight in insurance business exceeds 30% of total business. As an increasingly important model in China insurance, it is getting more and more attention from finance industry. However, with its short history in China of only around 12 years, at the moment being, academic world haven't done any research and discussion towards this cooperation model in greater depth.While at the meanwhile, with the growth of social economy and under the condition of knowledge economy, idea marketing, this modern marketing theory is getting more and more eyeballs. It provides a new resolution for insurance companies with how to get breakthrough and growth in cooperation with bank.This article try to analyze the problems existing in the development of the insurance companies to expand the banc assurance and development history and future trend of China banks from the viewpoint of idea marketing this advanced marketing theory, and to discuss and study the practical application of idea marketing in Banc assurance so as to seek a sales model catering to the development of China banc assurance. |
