Study On Network Marketing Strategy Of Ahua Ham Company

Since modern society step into internet economy era, as the most typical application, E-commerce, has created a new business solution for every forward thinking companies. Internet Marketing is one of the most important business activities which represent the core value of new-born E-commerce period. Venders usually take advantages from the infinity time dimension and space dimension provided by internet. Besides, customers could participate the whole internet marketing process which base on"customer-centric"philosophy. More and more companies have eye on Internet Marketing activities and they believe it will play more important role in the future.Ahua ham company is the industry leader in the past few years. In recent years,under the circumstance of increased product management and other internal management, in order to enhance development of domestic and overseas market, In view of the Chinese ham industry sales characteristics, the author of enterprises use network marketing site for the marketing strategy, with its ham to help Ahua companies to break the bottleneck sales, enhance their market share. Let's discuss the four areas of the total text: Firstly, the dissertation describes the background of the topics, introduce the domestic and international marketing and explain the tangible and intangible interest which bring by network marketing. Secondly, the article analysts about the ahua' management circumstances entirely, and pointed out that the Network Marketing will be the development trend of enterprise's marketing .Thirdly, the article has a detailed analysis of company's network marketing strategy, from the strategic objectives identified, the target market segmentation, marketing strategy choices three areas, explain the implementation of enterprise network marketing strategy. In the end, further elaborated the implementation measures of companies network marketing, ranging from business management, organizational change, performance Evaluation of Network Marketing.In the course of the study, The author use empirical research methods, comparative study methods, qualitative research methods, systems methods , comprehensive use of network marketing and marketing management theory, elaborated the Ahua Ham's network marketing strategy and implementation measures systemly.