Wuhan Tobacco Company Marketing And Sales Tactics Research

Chinese tobacco industry is in the three backgrounds: The formation of buyer's market, the increasing internationalization of the home market, and the Framework Convention on Tobacco Control.To response the fierce market competition,the government carried out the policy of disconnection between the manufacturers and the commerce in the domestic tobacco industry to raise the competitive capacity of them. As the only legitimate tobacco wholesaler in Wuhan area, Wuhan Tobacco Company, which has been operation under the planned economy ever since a long time, adopted a series of new marketing methods such as setting client managers, interviewing and selling by telephone, transferring account on the web, and supplying goods according to the order, and so on. These measurements worked and improved the once conservative and rigid marketing model to a certain degree, and relieved the sharp contradiction brought by the imbalance of supply and demand with the relation of clients.However, without the protection of the state's tobacco monopoly system, can we still firmly seize the market?At present, with the increasing differentiation of the objective consumers and the variation of the requirement, Wuhan Tobacco Company must bring forth new ideals on marketing strategy, to adjust the deep-rooted structural conflict between the planned manufacture of the industry, and diversity and changeable demands of the consumers, to size hold of the market and encounter the arisen numerous competitors in the future.This article is intended to Wuhan Tobacco Company marketing system for the status of the study, reviewed the domestic and international marketing strategies.this article is focused on the new means of the cigarette industry marketing, the analysis of Wuhan Tobacco Company facing macro-political, economic and cultural environment, and the use of SWOTH and the "five forces" model of a detailed analysis of micro-Wuhan tobacco industry's competitive environment, the situation of competitors. The Wuhan-house marketing of tobacco, the company is currently looking at marketing and marketing of existing problems.Through this research, the paper concluded. In order to better cope with the future of more intense competitive environment, the flow of commerce across the country tobacco companies occupy a favorable position, the focus should be from the depth of the industry distribution, the establishment of consumer-oriented product strategy, in order to facilitate the strategy based on three channels Respect to the implementation of the company's marketing strategy for the implementation of specific reform measures to strengthen the company's marketing ability.