D City Tobacco Company Marketing Management Innovation Research

China is the superpower of the world tobacco, with the world's largest cigarette producer and consumer markets, tobacco production, cigarette production, consumption rank first in the world. In our country, the tobacco industry to implement a state monopoly, monopoly state the main features of the current management system of China's tobacco industry is "planned production, total control, limiting the production of Yaku, to promote sales. Present in cigarette on the level of "strategy under the guidance of the tobacco industry cigarette sales into the marketing phase of the big brands, the new features of the big brands, big business, big market, big network" is becoming increasingly apparent, the height of modern marketingThe way to emerge, cigarette marketing and management has been widely used in tobacco industry marketing.In this paper, based on extensive literature data, through analysis of tobacco marketing and management status of the D City, according to industry characteristics, and at this stage the management characteristics of the tobacco business enterprises, and combined with modern marketing theory, marketing management situation, the marketing environment, cigaretteaspects of marketing management, cigarette brand marketing, cigarette marketing and the marketing of cigarettes services D City of tobacco marketing and management innovati...