Enterprise Marketing Behavior Research Based On Harmony Marketing

Building a harmonious socialist society is a strategic mission which run through the whole process of a well-off society and socialism with Chinese characteristics. And economic harmony is a prerequisite and security for social harmony. Then, as the basic unit of socio-economic activities, efficient use of resources of the perpetrators, the source of industrial pollution, leader in environmental protection, enterprises how to fulfill their responsibilities, how to meet this daunting challenges? In this paper, using the methods combining empirical analysis and normative analysis, I will conduct a more comprehensive, systematic study on marketing theory and strategy in harmony. First of all, I will introduce the meaning and the characteristics of harmony marketing; secondly, I explore the theoretical basis for harmony marketing from the welfare economics, externality theory, asymmetric information theory and stakeholder theory; Finally, I made a harmonious marketing management model, and introduce the ways and means of realize the harmonious marketing. In today's wave of harmony societ development, this theoretical is significance and practical application for the enterprise to seek sustainable development and provides a useful reference for achieve a harmonious economy.