The Research Of The International Competitiveness In The Tourism Trade In Services Of Asia-Pacific Travel Market

By the world economy to keep growing, all regions of the world's economic development at the same time, everyone has its own characteristics. Since the twenty-first century, the world economy is undergoing tremendous changes. The Asia-Pacific region, especially the counties which in the West Bank of the Pacific and Indian Ocean region were rising in economy making the region become the most dynamic and potential world economic pole. Trade in tourism services that have been paid attention to by the counties to develop their economy. It has become an important booster of the world economy. The game of the tourism trade in services between the five of world tourism markets was more complicated and confusing for the rise of the Asia-Pacific tourism market. Therefore, this article compared and analyzed the international competitiveness of the trade in services in the five of the world tourism markets, put forward the strategy to enhance the international competitiveness of tourism trade in services in the Asia-Pacific tourism market, and hoped it could provided some reference for the rise of Asia-Pacific tourism market's economy and the future changes in the structure of the world economy.In this paper, it collected the data about the trade in tourism services and the total of the trade of many counties in the world in recent years; combined the trade theory, the competitiveness theory, regional economic theory and the actual situation; integrated qualitative analysis with quantitative analysis; used the indicators of international market share, trade competitiveness index (NTB), revealed comparative advantage (RCA), competitive advantage (CA) to analyze the five of world tourism markets; used the methods that the market competitive state, Porter's model of the international competitiveness of industries and SWOT analysis to proposed to enhance the Asia-Pacific tourism market competitiveness of the tourism trade in services strategies. Such as the prospect that raising the level of supply and demand, perfecting the major industries and related industries, setting up the Asia-Pacific tourism alliance by the cooperation between countries.