Research On Visual Image Design Of Fashion Brand

Based on the visual identification system,the identification system of fashion brand fully reflects the basic spirit of enterprise identification,creating the name brand of products,as well as promoting the products go onto the market directly.After China's entry into WTO,the domestic consumption market has integrated with the world rapidly,large numbers of foreign fashion brands landed on our fashion consumption market successfully,providing excellent on-spot case teachings to the domestic fashion brands.The brand visual image displayed by these brands took our breath away in astonishment,and led the domestic ones to touch the real meanings of name brands.They are convinced that the consciousness of brand design is not nearly enough, and that the "visual image of brand" of fashions is the most important factor for building up a name brand.Starting with the six points of the relationship between development of fashion brands and visual image design,the basis of formulating the fashion brand image design,the style of visual image design of fashion brands,the case analysis of visual image design of fashion brands,the realistic consideration of visual image design of domestic fashion brands and the development trend of visual image design of fashion brands,this paper carries out an analysis on the visual image design of domestic fashion brands,and describes the development trend of visual image design of fashion brands via case analysis and realistic consideration of the design of current domestic fashion brands.