Application And Analysis Of Brand Image Design In Local Fashion Clothing Brands

In recent years, local fashion trend of the brand industry has a rapidly develop.The local fashion culture has become one of the China young people respected by the mainstream culture. Chasing the trend has already become a kind of social behavior. The rise of the trend of clothing brand, at the same time means that the coexistence of competition between industries, the quality requirements of brand design is also a corresponding increase. Brand design and fashion brands are closely related to the concept of brand, logo design, apparel pattern design, shop visual image design and packaging design. Studies were conducted in this paper from the five direction, Each category with the market the most representative brand case summary, And the use of relevant design professional knowledge,To analysis the existing problems and development trend. At the same time, With summed up the relevant brand design methods and rules of the local fashion brands,to use them in the design practice. Combined with my own feelings for fashion brand, create my own original fashion brands, and to complete the corresponding physical products exhibition. To further explore the importance of brand design for fashion brand, To help more younger groups who like the trend and want to display the personality,in order to design oriented approach, to realize the trend of the original brand of their own.And also helps local trend industry produces more fresh strength.