Rearch On The Brand Development Of Shanxi Characteristic Agricultural Products

Shanxi is a province that is rich in characteristic agricultural resources.According to statistics,there are more than tens thousands kinds of agricultural products with characteristics of geographical indications,in which more than 2,600 kinds have been registered trademark.But,because since long ago,entire society is insufficient in brand development value of characteristic agricultural products,it still had a very big development space in the brand competitive ability aspect. Based on this,this article chooses the brand development of Shanxi characteristic agricultural products to take the research object,expected to promote the brand competitive ability of Shanxi characteristic agricultural products and to provide the beneficial reference through this researchThis article uses the method of comparison analysis,the method of PEST analysis and the method of questionnaire analysis,in carries on the review of brand study for characteristic agricultural products by academics at home and abord,comb the present situation of Shanxi characteristic agricultural products brand development,has analyzed the environment which the Shanxi characteristic agricultural products brand development faced,according to the result of the questionnaire from the on-the-spot investigation,it elaborates the brand development of characteristic agricultural products localization strategy,the innovation strategy and the marketing strategy in Shanxi.Finally,it proves the views by researching Taiyuan Hanbo Limited Company.