Analyse The Path Of Foreign Architectural Design Consulting Enterprise Entering The China Market

With the progress of her reform and opening-up,The opening-up course of China's construction industry,at the same time,had stepped up to a new height.The overseas enterprises entered China's market to meet it's increasing need.With it's growing-up, China's market is becoming more and more standardized and rationalized.Therefore, keen competition among the overseas construction enterprises is unavoidable.How to enter China's market more effectively,how to occupy an important place in China's architecture market,those strategic questions would be considered and analyzed by every overseas architecture enterprises.Based on the theory of competitive and diamond Model by Dr.Michael·E·Porter,this thesis is to conclude the conformable approaches for overseas architecture enterprises to enter into China's market through policy explanation,successful cases description and analysis and research on the market entrance process and pattern of overseas designing and consulting architecture companies.