Study On Marketing Strategy Of Ningxia Chichuang Trade Company Ltd.

The energy industry which is important and special industry in national economy has prosperous market demands and tremendous potential. But with energy firms all over the world involved, energy company face sharp competition. The object-Ningxia Chichuang Trade Company Ltd. should make out its own marketing strategy to deal with the opportunity and challenges caused by changes of external environments. So the article has great importance to the object-Ningxia Chichuang Trade Company Ltd. for its emphasis on marketing strategy.The article first analyses the object-Ningxia Chichuang Trade Company Ltd. comprehensively and finds the main questions of its operation, describes the situation of China energy industry, and then analyses the competitive condition and key competitors of energy industry, finds external opportunity and threats, strength and weakness of the object-Ningxia Chichuang Trade Company Ltd. Then based on market and strategy theory and methods, the article determines the target market, as well as marketing combination strategy in product, price, place and promotion of the object-Ningxia Chichuang Trade Company Ltd. At last, the article describes the strategy of the object-Ningxia Chichuang Trade Company Ltd. to develop itself and surpass its competitors, and put forward suggestions in organizational structure of marketing functions, organizational management of marketing functions, sales management construction.The article makes out operative marketing strategy for the object-Ningxia Chichuang Trade Company Ltd.from the respect of its development and competition, based on marketing and strategy theory and its practical information, with qualitative analysis and quantitative analysis. The article has some usefulness to further development as well as other trade companies of the energy industry in decision-marketing of marketing strategy.