Research On Ambient Advertising

Ambient advertising is the main object of this thesis, research-based evidence. It combines with case studies and theoretical discussions as research methods, and researches on the advertising media and advertising practices in innovation performance. The main analysis of it is case-related information abroad. On the one hand, it researches on how to proceed with innovative advertising medium; on the other hand, it researches on how to proceed with advertising the performance of innovative practices. Innovation in these two areas will be classified and summarized in one by one. Contacting advertising innovation behind these technologies, social, and cultural background, and combined with the status quo of China's own small and medium-sized. I summed up the law of development ambient advertising of them. Ambient advertising cost low , but has good effective. This study hopes to show valuable advertising experience to China's small and medium-sized. At the same time, leaving a first-hand information to China's advertising industry and advertising on the advertising medium of innovative research methods...