The Study Of Eco-tourism Industry Strategy For Tong'an

It has been three decades since China's reform and opening-up, Chinese tourism industry growing up rapidly over 10 percent every year. And the proportion of GDP account for tourism industry expanded steadily. Tourism economy became an important component of the national economy while tourism industry came to be pillar industry in many districts. As a famous harbor tourism city, Xiamen made considerable progress in tourism industry. Meanwhile, constraints for sustainable development gradually emerged, one of which is the lack of connotations. Tong'an district is historically abundant of nature and human resource, so that eco-tourism has a good prospect. Eco-tourism can make up the shortages of Xiamen's tourism industry, such as lack of the sense of humanity and history. Eco-tourism can also bring economic benefits.The thesis intend to analyzes the situations of Eco-tourism about Tong'an district basing on SWOT, according to Chinese and Xiamen's tourism industry. On the basis of that, the writer give some proposals on development strategy, steps and measures.