Research On Shandong Tourism Industrial Cluster And Its Development Strategy

The academic circle defines the industrial cluster as industrial accumulating space of certain specific regions,depends on stable cooperation which is based on division of labor,forming unique competitive advantages.The industrial cluster is taken as one kind of unique economic phenomena,since it is the product of history and labor division,and reflects the general rule of industrialization and urbanized advancement.Recently,industrial cluster has become the new development strategy for industries in many countries and areas,not only applied it in manufacturing industry,but also in service industries such as trade,finance,entertainment.Based on existing regional economics,tourism studies,management science, geography,mathematics and present research results,this thesis analyzes basic theory of tourism industiral cluster,defines several related notions,with the attempt to expand the research vision of industrial cluster and established unusual research system of tourism industrial cluster which is different from manufacturing industry. Takes Shandong as the research object,constructs theoretical analysis and empirical research frame of tourism industrial cluster from aspects of recognition,influences evaluation,dynamic mechanism,extracts the promotion ways for Shandong tourism industrial cluster as well as the spatial arrangement method,and pursues the specific measures for cluster development.Through the theory construction and empirical study,from the economical operation,space arrangement and so on aspects,this thesis seeks the tourism industrial cluster's feasible development mechanism,so as to offer theoretical support for formulating tourism industrial cluster development strategy and regional tourism industry policies,thus to provide methords and paths to realize the cluster's competitive power enhancement and industry comprehensive promotion.The main results and conclusions are as follows:(1)From the aspects of tourism industry gathering degree,tourism industry relation,tourism industry scale,tourism enterprises characteristics,tourism industry innovation,applies Space Gini's Coefficient,Gray Connection,Position Divisor, Comparative Labor Productivity etc.quantitative methods,this thesis constructs the model of tourism industrial cluster recognition,and carries on the model to Shandong tourism industry to recognize its present situation,then applies historical data to analyze Shandong tourism industrial cluster's development rule,draws the conclusion that Shandong has already formed the primary tourism industrial cluster since 2000.(2) Through the quantitative evaluation,this thesis assesses the speed effect, efficiency effect,economies of scale effect,internal cluster economy effect,reduced transaction cost effect,tecl-mical and knowledge overflow effect,human resources effect,network relation effect,competition effect,opening effect,competitive advantage effect and regional brand effect of Shandong tourism industrial cluster, obtains the cluster's effect evaluation value is 1.10,which is in the general level, explaining that Shandong tourism industrial cluster is still in nature gathering phase, each kind of good effects which the cluster initiates haven't been fully displayed.(3)From the related industrial dynamics and enviromnental dynamics,this thesis analyzes the exterior dynamic factors of tourism industrial cluster,then uses 2002 Input-output table of Shandong province and K-means method to construct industrial dynamic mechanism model of Shandong tourism industrial cluster;takes the findings of(1)as a foundation,establishes the resources,market demand,technology,economy, politics and culture dynamic subsystem model of the tourism industrial cluster by using the SPSS regression analysis,then constructs an environmental dynamic mechanism model of Shandong tourism industrial cluster.(4)Based on the evaluation of cultivating conditions of Shandong tourism industrial cluster,this thesis proposes that Shandong tourism industrial cluster can be nurtured through the following four ways:depending on the consummation and development of dynamic mechanism;using gather and diffusion mechanism of industry growth pole;forming unified body by developing modularized industrial chain;chasing the trend of leisure industry development.(5)According to the above research conclusion,chooses Qingdao,Jinan,Taian, Zibo and Linyi as the growth pole of Shandong tourism industrial cluster;uses spatial autocorrelation law to divide function regions of Shandong tourism industrial cluster, determines the the optimized developing area,the key developing area,the guided developing area and the moderate developing area's scope,position and developing direction;Regards the 140cities,towns and counties as the tourism industrial cluster's nodes,establishes the nodes rank system,and initially takes the first-level and the second-level nodes as the breakthrough,constructs tourism industrial cluster's space network system.