The Studying On The Tourist Merchandise Development In Qiandongnan Miao And Dong Autonomous Prefecture

To develop and exploit traveling commodity not only can impel the development of local tourism industry,but also can enhance the whole level of the local economy.More importantly, whether can attract the tourist shopping or not is a symbol to weigh the local tourism developing degree. There are 55 ethnic minorities in our country,various nationalities have formed unique and extremely attractive national culture in the long history,which is a priceless treasure.With the unique culture and rich natural resources, the ethnic regions have the advantage of developing tourist merchandise.Tourism in Ethnic Areas in recent years have been great developed.but tourism merchandise that could be taken as an important part of tourism was lagged.It has become a weak part of the tourism industry.So the tourism industry pays more and more attention to develep tourism merchandise.and the study has become increasingly on tourism merchandise.But there is little study on tourism merchandise in Ethnic Areas. Recent years,the government of Guizhou province has paid high attention to the development of tourism merchandise and regarded that as a key item in tourism.The paper will have a systemic study on tourism merchandise in Ethnic Areas that takes the demand into account,and puts forward the developing and marketing strategies for tourism merchandise in Qiandongnan Miao and Dong Autonomous Prefecture in Ethnic Areas.This article first discusses the domestic and foreign present situations of the development of tourist commodity,so does the research methods and significance.In the second part of the paper,we define the concepts of the tourism-related goods and some other related concepts.then we discuss the the theoretical foundation about the tourism-related goods development.and we give the definition of the tourism-related goods,based on that we analysis the types and the characteristics of tourism products.The third part of the paper we describe the Shopping behavior of Qiandongnan tourists.The part 4 of the paper,we analysis the developing situation and the existing problems of Qiandongnan Miao and Dong Autonomous Prefecture.In the Fifth part of the article,series tourist merchandise development of Qiandongnan Miao and Dong Autonomous Prefecture were discussed.In the last part of the paper,we give the development of countermeasures.By studying the traveling commodity in ethnic regions, so that it can offer a new practical way for developing tourist merchandise in ethnic regions.this article is going to provide a new mentality for the tourism development and the local economy development to ethnic regions.At the same time,can be drawn lessons by other areas.Then it causes the scholars and the government repay an attention to the development of the the tourisim commodity.