Research On Changyi City Nursery Stock Industry Development Countermeasures

With China's rapid economic growth, people's material and cultural living standards are rising and the process of urbanization has accelerated. Greening, landscaping and ecological environment cause more and more attention. In recent years, our state has spent a large number of funds on Western Area Development, Green Channel, forestry and other important ecological projects, which concern the quality of our human settlement environment, economic growth and China's international influence. The main carrier of ecological construction is afforestation, which can bring large space to greening, landscaping and enormous business opportunities.Changyi City is titled China North Green Nursery Base, which is the only city named by State Greening Committee. Based on the local conditions, taking the nursery stock industry as a strategic point of agricultural structure in accordance with the practical situation, carrying out comprehensive measures, Changyi City has achieve a rapid development of nursery stock industry in recent years. At present, the overall area of its nursery stock is more than 100,000 mu with the total value of 500 million RMB. However, the nursery stock industry starts developing late while at a high speed, which has brought about many inevitable problems. The article provides a brief overview of international and domestic situation of the nursery stock industry. The developments of nursery stock at home and abroad lead to Changyi to position on local conditions, learn others'advantages to make up its shortages, forge brand characteristics and promote the international competitiveness. Meanwhile, the article elaborates the current status of Changyi nursery stock industry: favorable natural conditions, more and more planting area, steady and fast development, reasonable structure, obvious feature extractions, best variety and various operating entities forming a structure of collective development : the leading and large ones help the small and new ones. Under the analysis of the elements limiting Changyi nursery stock industry, the article lists some suggestion and countermeasures. To choose a smooth and steady developing mode with markets-pulling, regional competition, pillar and professional entities leading ( companies+bases+individual farmers) ; to strengthen the support of government , technological extension and research; to strengthen the construction of nursery stock information system; to strengthen ideological innovation, etc. All these are important and practical to the sustained development of Changyi nursery stock industry. Moreover, it provides the basic principles for the development of the other industries of Changyi City and the development of the nursery stock industry in other regions.The article uses literature-based method, comprehensive analytic method and case analysis method. Based on the comprehensive understanding of natural, economic and social conditions of Changyi City, making full use of the files, documents, reports and other materials on nursery stock industry, the author processes and analyzes relevant data on Changyi's nursery stock industry. Meanwhile, the comprehensive survey and analysis to Changyi nursery stock enterprises provides concrete and vivid cases to the article.