The Study On Travel Service Industry Competitiveness In China

Since the reform and open policy, our country tourist service trade has maintained fast, the health development, China tourist service trade competitive power has been getting stronger and stronger, but compares with the world traveling powerful nation still had the very big disparity. How promotes the tourist service trade industry competitive power is China from the major tourist destination a key question which transforms to the traveling powerful nation. At present, China tourist service trade industry competitive power in"the industrial degree of openness","the international market percentage of"and"the demonstration comparison superiority index"and so on aspects and the world traveling powerful nation compares has the disparity, the concrete manifestation is: With traveling powerful nations and so on Europe, Americas compares did not have the competitive advantage; The tourist service trade international market percentage of belongs to the medium level, compares the existence very big disparity with the developed country.In order to analyze China tourist service trade industry competitive power existence disparity the reason, this article according to the Michael E.Porter"the diamond model"to construct China tourist service trade industry competitive power influencing factor model, proposed that China tourist service trade industry competitive power's influencing factor constituted by four big essential factors, respectively was: Traveling element of production, domestic traveling demand element, traveling related and auxiliary industrial factor, Tourist business strategy structure and competition aspect. Based on China tourist service trade industry competitive power's present situation and the influencing factor, the choice establishment tourist service trade industry competitive power evaluating indicator system, calculates Chinese and the world traveling powerful nation tourist service trade industry competitive power quality synthetic evaluation target and carries on the comparison. Finally, in view of our country tourist service trade existence's question proposed that strengthens countermeasure which China tourist service trade industry competitive power should adopt.