Research On Development Strategy Of Rail Transit Equipment Manufacture Enterprise

The international competition in economy is actually manufacture technology competition and manufacture capability competition. With the worldwide spreading of products that were made in China, China has become the manufacture center of the world. Retrospect of the development of rail transit equipment manufacture enterprises during the last decades, It is a historic process of gradual development which is both general and particular. Especially, in the reform and opening-up period, rail transit equipment manufactures underwent numerous adjustments and changes. In the 21th century, they are facing to make innovative strategic decisions. Furthermore, the questions are about how to build the development strategy of modern rail transit equipment manufacture enterprises with economy globalization.This thesis is fully analyzing the interior management competence, marketing and finance status, enterprises technologic innovation capabilities and production & research & development ability. Analysis methods are utilized to describe 'A' company's operation, opportunities and threatens it faces, and strength and weakness it bears. Then the strategic choice based on the competence of company A is introduced. On the basis of international alliance strategy, globalization strategy and the competence of company A, several implementing scheme and strategy measurements to ensuring the future development of company A were proposed. By analyzing the strategy of listed company A, summarizing the competition environment of Chinese rail transit equipment manufacture industry, reviewing the general research of this industry, the thoughts about internationalization of Chinese rail transit equipment manufacturers were put forward. By making the practical strategic goal and development strategy which adapts to the development stage and with a global vision for listed company A, benefits the modern enterprise management in this industry. This research deepens the idea of coopetition and broadens the ways that rail transit equipment manufacture enterprises realize market opportunity and participate in global competition, which has realistic and perspective significance for the management of rail transit equipment manufactures in China.