The Research On Set And Revision Of Different Period KPI For Wyeth Area Roller Sales

Since the beginning of the 21st century, our country's infant formula powders industry has been developed rapidly, the output and the consumption quantity are maintaining rapid growth and infant formula powders market competition is also getting more and more intense. The newest AC Nielsen data demonstrated that Wyeth infant formula in 2005 business in China grew over 80%, such a rapid increase in 2006, also benefited from the " Area Deeply Distribution " plan, in addition to optimized Beijing, Shanghai, Guangzhou, Shenzhen and other cities outside the front line, Wyeth also select some strong purchasing power, the market potential of the two larger, three-city, increase the Wyeth brand of publicity and the establishment of distribution channels, forming the first-line market Added.This article introduced Wyeth S-26 series formula powders in China's development, operation and performance at present, then a comprehensive analysis of the high-end infant formula powders characteristics of consumers, the use of consumer buying behavior, influencing factors, and combined with strategic management, marketing management and performance management theory to discussed in the Wyeth S-26 series formula powders Area Deeply Distribution the principle, the process and the main point of KPI. And discussed The defing Process of Wyeth S-26 series formula powders Area Deeply Distribution'KPI system.Contein: Seting up KPI In different time and on different Position,the stander and tooles of KPI evaluation and the revising of KPI,then discussed the application of KPI. For infant formula industry to provide area roller sales management application experience, in the use of KPI management theory at the same time, in light of the realities in the market development set KPI, and to set up and that the combination, thus further refinement and extension of KPI management theory is the focus of this paper and the research significance.