A Study On The Development Strategy Of C Company

Fujian C Opticeletic INC. (knows as C company as follows) founded in 1992 ,as one of the foremost crystal growers in the world, is a professional high-tech business enterprise in crystal material, precision optical and optics communication, mainly providing precision Optics product, Crystal Products, Display products, CD/DVD, Fiber Optic Substrates. The C company has become important company of opitcs product manf.company into the global market. Now C company is a Fabrinet family company. Along with development, facing fierce competition of internationalize the market, it is urgent that the C Company should seize the opportunity, optimize the resources and shun threats by applying appropriate strategies to the stable development of the enterprise.The papers include of 7 chapters which cover all the review, analysis and strategies study of the C company.Chapter 1: Introduce the backgroud of study, study's content and structure etc..Chapter 2: Brief introducing the process of strategies management of enterprise and some models & theories of strategy management which used in this pater.Chapter 3: Analysis of internal environment of the company. Firstly, brief introducing the process of company's establishment and progress, then introducing and analysing of the productions & sales markets. Analysis of Company resources and competition ability. Lastly, point out the key problem of C company in present condition.Chapter 4: Analysis of external environment of the company. Using PEST method to analyse the macro economic circumstance, and then, analysing the prospect of the Opticeletic industry, using Michael Porter's "Five-Forces" theory to analyse the competition in the Opticeletic industry. Lastly, brief introducing the competitors'status.Chapter 5: Analysis strengths and weaknesses of the C Company,the opportunities and threats it faces,evaluates the company's competence through matching of strategic matrix of SWOT, making a choice of general strategies, The further applied value chain model analyzes the C company how to improve core competencies further.Chapter 6: Discussing some strategies of the most important functions.Chapter 7: Draws a conclusion of this paper.