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Study On Developing Strategies Of Bank Of Jiujiang

Posted on:2011-06-17Degree:MasterType:Thesis
Country:ChinaCandidate:K F LiuFull Text:PDF
GTID:2189330332473761Subject:Project management
Abstract/Summary:PDF Full Text Request
The commercial banks of city have been the activitist part of our bank system since the first commercial bank of city was founded in 1995. As one of the commercial banks of city in the third echelon of bank system, Bank of Jiujiang has become a more and more important role in the economic instruction of jiujiang and the powerful backup of small-medium state owned enterprise. However, with the integration of international economy and the process of finance globalization, the circumstance of the bank of jiujiang faces fundamental changes. The more fierce competition exists,the less places it has. Bank of Jiujiang must have its own oriented-market and long-term constant strategies. Actually, the strategy of Bank of Jiujiang is the main observation of this essay. The investigation of this essay is valuable in theory and practice.This essay begins from the conception of the management of the commercial banks of city. Then discuss the exterior circumstance and the interior conditions, giving SWOT analysis of Bank of Jiujiang. Next, it analyses the conceivable developing strategy of this bank and give authentic prooves. Last, put forward the details of the strategy. Diffirences, chracteristics and intricacy oriented should be sticked. Only by this, Bank of Jiujiang could have fine foresight of economy and share the success of economic development. There are six chapters in this essay totally. The first chapter offers an introduction for all content. The second chapter gives a description of the business developed in urban area. The analysis of exotic environment about the development of Bank of Jiujiang is descriped in the third chapter. Except the external environment, the analysis of the internal environment is given in chapter four. Chapter five is the design about development strategy and recommended Practice of jiu jiang bank. Conclusion and expectation about the development in the future is given in chapter 6.The main idea of this essay is the WO strategy which was put up by Bank of Jiujiang-using the external opportunities to offset the internal disadvantages, taking advantaging of the government's support the transformation and the update of the industries and the consuming transformation of the citizens to provide different services and get rid of the crisis. Its aim is to stabilize the rate of jiujiang and amplify the operating range. According to this, it will realize its dream-open to the whole country from Jiangxi. In order to get this goal, Bank of Jiujiang should strengthen the internal administration and perfect the structure. At the same time, having right market orient and the concept of talent is the best power is also an important element. The last but not the most is updating finance service and providing the different and specific service.
Keywords/Search Tags:Commercial Banks of City, Bank of Jiujiang, Developing Strategies
PDF Full Text Request
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