Study On Formed Mechanism Of Tourism Boundaryless Industry Integration

Industry integration is another new phenomenon after the appearance of Scale Economy, Scope Economy and Industry Cluster. As the new product of industry competition in this new economical time, industry integration enhances the continual competition of the boundaryless industryAt present, research on industry integration, especially tourism industry integration, is very few. The main tourism actors lack the experience and theory instruction of industry integration. So there are many realistic problems for the tourism actors when construct,organize and performance competition of tourism industry . Therefore, it is significant to conduct research on the basic theory and formed mechanism of tourism boundaryless industry integration.The article first elaborates background, significance, idea and method of the research. Then it takes the boundaryless organization theory, the system theory and the value chain theory as the rationale, summarizes related research results and proposes the connotation of boundaryless and the concept of tourism boundaryless industry integration. The third chapter is about fundamental analysis on tourism boundaryless industry integration, mainly revolving necessity and possibility of industry integration, integrated units and integrated characteristic. In the fourth chapter, based on the integration model, it emphatically elaborates main tourism actors' role in the integration process, the selected process of integration and proposes four kinds of typical pattern to realize tourism industry integration. The fifth chapter carries on a more systematic case analysis on cruise tourism, using the formed mechanism which proposed.The contribution of the research lays in explaining why tourism industry should integrate, how to integrate and so on. Besides, it carries on system analysis on realizing form of integration. The findings provide innovative idea for future development of large, medium and small tourism enterprises, and upgrading tourism industry structure and promotion of the tourism competition. In addition, the case analysis on cruise tourism industry also has certain significance to the development of cruise industry.