The Integrated Management Research Of The Tourism Node Of Our Country

Along with the deepening of reform and WTO accession, a number of large tourism enterprises abroad in our country, our tourism competition pattern has undergone great changes, the situation increasingly fierce competition. As a core element of the tourism industry to enhance itself and the whole industry's competitiveness, to win the new situation and maintain competitive advantage in the domestic market internationalization of the domestic and international competition has become a major issues in management of tourism node. This article is based on the background to study the mode of operation in management of China's tourism node under the new situation.Faced with the new situation, our tourism node should be "competition" Despite a "life-and-death" or "competing" and achieve "double win", this is two different strategic choice, unlike single tourism node development model studies, integration theory provides us with a new way of thinking. The full integration of theory on the basis of creative tourism node will be the integration of theory and research in the field, made tourism node vertical integration, horizontal integration and conglomerate integration concept and the realization of a tourism node in the four major modes of integration: Node in the internal construction, node external mergers, strategic alliances node enterprise groups and node. To further the integration of theory with the tourism node operating realities in our tourism node. This article analyzed the present situation, an overview of the development of our tourism node and the main issues in management. On this basis author has put forward the integrated concrete countermeasure of tourism scenic spot in our country pointedly, mainly including breaking through the traditional scenic spot and developing thinking, realize the integrated management theory innovates; reform the management system of the travel and operating mechanism, give play to the role of administrative department of the travel rationally; see clearly the subject properties in the scenic spot, guarantee to integrate to run smoothly; control overallly, manage in order, equilibrate and integrate all subject interests; excavating screening, developing synthetically and combining all kinds of resources constantly; the integrated environment of comprehensive anglicizing, developing integrated scale appropriately; choosing the cooperative partner prudently, training one's own key competitiveness; setting up internal...