A Research On The Supply Chain Strategic Management Of GN Resound China Ltd.

As the continous improvement of modern technology & the development of economy, the competition among the enterprises is becoming fiercer & fiercer. The efficiency of the Supply Chain Management is a very important factor that affects enterprise can be successful or fail in the competition. The strategy meaning of Supply Chain Management is to add value and improve the profitability. As one of the famous hearing intruments manufacturer in the world, GN Resound China Ltd plays an important role in this industry. The problems of Supply Chain Management in GN Resound China can somewhat reflect the problems in this industry. Using the theory of Supply Chain Management & Value Net in this thesis, analyzing the character of hearing instrument and competition in this industry, we are to describe the current situation of the Supply Chain Management, to find the problems and provide strategy suggestion on the Supply Chain Management in GN Resound China. The main conclusion of this thesis is effective supply chain management is one of the important factors that help enterprise to gain the advantage in the competition, including adding value and cost down. To improve the whole company's strength, while making the strategy of the supply chain management, GN Resound China Ltd should keep its supply chain management & strategy aligned with its competition strategy. Taking the actual situation into consideration, to optimize the demand management, supply management, procurement management and inventory management, to keep the supply chain management strategy aligned with its competition strategy from the design principle and strategy perspective.