Research On Marketing Strategy Of Domestic Insulin Pump

Insulin pump has been considered as the first choice among the medical appliances for the diabetes injecting insulin.The hospital, doctor and diabetic have accepted this kind of production.The demand of insulin pump is increasing with years,and it has a good market outlook.The marketing policy of domestic insulin pump has such problems as insufficient market segments,uniform target market, ambiguous market orient,short product line,irrational price,single channel and simple sales approach.These problems must be solved to improve the market share of domestic insulin pump.Based on the serious analysis,this paper has pointed out that the prime consumers of insulin pump are big hospitals and diabetics.The price,performance,quality,service and brand are the main factors to influence the purchase.The expertise plays an extreme important role in the consumers' decision.The insulin pump market competition is intense.There are both chances and menaces.The insulin pump factory in our country should seize the chance,perform low cost predominance,establish effective marketing strategies to improve the market share.Using marketing mix theory,conformity theory,related theory and network theory,combined with the market actuality and practice of insulin pump,compared between different marketing policies of different brands of insulin pump,this paper has raised a marketing policy of domes(?)ic insulin pump,which is effective,innovative and significant.The policy includes market segment,market orient, customized market,price optimized,controlling of the channel, financial leasing,network and related sales.Those marketing policies are fit for the current situation of Chinese market,and they could be used to provide the civil supply manufacturers with a guide.