The Resarch On Strategic Planning And Implementation Of Guangdong Maoming Power Supply Bureau

With the increasingly fierce market competition, the ever-changing customer needs, the rapid development of science and technology, the survival and development of enterprises are facing increasingly tough challenges. Large number of theoretical study and practical exploration shows that the strategic management of enterprises is an essential approach to gain the advantage of sustainable competition in complex and ever changing business environment. It requires that Chinese enterprises must establish and perform strategic planning according to trends in the external environment and its own internal resources. Thus, It gain sustainable competitive advantage. In the situation of the electricity system reform, how to according to its own status quo, The enterprises scientifically analyze the internal and external environment, so as to formulate a strategy for the development of the power supply enterprise has a very important practical significance.This study is divided into two parts: theoretical research and empirical research. Some theoretical research is focusing mainly on the theory of corporate strategy and research, analyzing the current situation of studying in the homeland and abroad carefully, focusing on the resource-constrained and demand-oriented mode of power supply, and comparing their similarities with differences. At the same time, it use SWOT analysis model to synthesize and sum up the conditions, including the external and interior conditions. And this article analyzed the advantages and disadvantages, opportunities and threats of Maoming Power Supply Bureau and provide a reference for the strategic management of Maoming Power Supply Bureau.Empirical part of the study into Maoming Power Supply Bureau of Guangdong Power Grid, is explaining the basis of the desirability choice of the strategic objectives, and emphatically focusing on the company's current situation and Problems in development from the business environment and internal resources. Start with building the index of the strategy planning, The article confirms the enterprise development strategy and puts forward the strategy to strengthen the ways and means of implementation, such as management strategy implementation, function strategy implementation, and the article also build up valuation mechanism. The article echo the focus of the corporate strategic planning and implementation using the recommendations of the strategy. It combines theory with practice best.This article is mounted in the basis analysing and studying the detailed data , materials. It is built up the enterprise strategy plan of Maoming Power Supply Bureau and suggestions of Strategic planning and performance. With giving first place to planning and perform, It has discussed and studied the effect of Strategy designs and Perform that play role in the Enterprise developing. The innovation of the thesis is lain in having provided fine drawing lessons to other Power Supply Enterprise.