The Development Of Strategic Studies In ZMZ Co., Ltd

In the past 30 years of Chinese reforming of economic, particularly after house reforming, wall switch industries have developed rapidly. However, in recent years, in the face of the new economy and the development of the Internet, in the face of economic globalization, market integration and competition, By the end of 2001 China's accession to the WTO since the macro-policy and environmental changes, especially in recent years lots of large-scale electrical foreign enterprises our wall switch market, ZMZ Electronics Co., Ltd. in Shenzhen is facing a series of new challenges. In this paper, utilizing knowledge of strategic management, research how to make company's development strategies under the new situation and provide a right enterprise's development plan.This paper is divided into eight chapters: the first chapter describes the objectives, scope and methods, as well as the structure of the paper; chapter on the main gate of the subsidiary's future development goals, business problems and developing the plight. Chapter III studied the business opportunities and threats by analyzing of business external environment. Chapter IV of the enterprise's internal resources, capabilities, the core of competitiveness, value chain analysis of the weak and strong companies, raised the competitiveness of enterprises at this stage of the strengths and weaknesses. Chapter V-to-business is mainly through internal and external environment of the analysis of alternative business strategies, through strategic assessment of options to choose from in the door with the subsidiary's development strategy. Chapter VI described in the door, a subsidiary of the methods and strategies for the implementation of the steps. Chapter VII of the enterprises on the implementation of the strategy evaluation and control, discuss the implementation of the strategy process. Chapter VIII is the summary of the major papers.Based on the analysis of the external environment for business and enterprise resources, the core competitiveness of enterprises and value chain analysis of the weak strong, enterprises must be made to increase the market continued to develop and expand production capacity. And concern on the wall switch market.