The Wall Switch Sockte Marketing Strategy Research Of G Company

The promotion of consumption power,the change of consumption concept and the release of consumer demand bring new market opportunities to wall switch and socket enterprises,especially the booming development of upstream real estate industry,and enhance the market capacity of wall switch socket industry.At the same time,the market pattern of the industry and the competitive situation are also quietly changing.Especially in the new Internet economy system,how should traditional manufacturing enterprises such as wall switches and sockets break out of the siege and remain invincible? And the establishment of sustainable development of marketing strategies,for the attention of senior enterprise and marketers.This paper combines the current situation of G Company,through in-depth market first-line visits,one-to-one management interviews,business data research and analysis,and under the guidance of marketing theory,The marketing strategy of G Company is studied and analyzed.In the process of research,it is found that: G company is vague in market segmentation and choice of target market,and market demand introduction is not accurate,which results in insufficient competitiveness of products;The channel structure of company G is single and the development of e-commerce and new retailing is weak under the internet economy,which restricts the development of the company.Therefore,the marketing strategy under the new situation and competition pattern is optimized from the angle of STP and 4P..In particular,under the Internet system of channel strategy optimization,the construction of new retail channel layout of G company can establish sustainable development for G company under the new situation.Through the analysis and research of G Company’s marketing strategy,we drawa conclusion that in the marketing activities,the market segmentation and target market selection are very important,and the promotion of product competitiveness needs to be based on the accuracy of demand introduction.In addition,we also need to review the situation,follow the management and innovation of channels,combined with the Internet thinking to cut traditional products into the new retail category.This paper can guide the marketing activities of G Company in the new situation and competition pattern,at the same time,it can also provide useful reference and inspiration for the practitioners and managers engaged in the wall switch and socket industry.