Study On Automobile Supply Chain Management Model Based On Enterprise Dynamic Alliance

Automobile industry dominates in the manufacturing sector in China. It plays a stimulating role to the social economy. Auto production and sales maintain a good growth. However, the growth of demand for automobiles in the world has an uneven distribution. With the development of globalization, domestic auto manufacturers face with fierce competition from international and domestic automobile enterprises. The diversification of customers'needs and personality promote the automobile enterprises to strengthen business management and make efforts to reduce costs. As understanding to the automotive logistics and supply chain management theory is continually deepened, automotive supply chain management has become China's important economic growth point, also, an important means for the auto industry to seek a breakthrough.In the automotive supply chain management, the major logistics nodes are manufacturing plants, warehousing enterprises, the Third-part logistics companies, transport companies, vehicle production plants and vehicle distributors. They form a vertical logistics architecture, including vehicle suppliers - manufacturing - sales - distributed services. Traditional private logistics are no longer adapt to modern social development. Automotive supply chain strengthens close co-operation relationships and communication among the nodes enterprises, which demonstrates many advantages, such as rapid response to market demand, overall strategic management, high flexibility and so on. It has become a increasingly common trend to build such an automotive supply chain in while Vehicle manufacturers is the core nodes and other related enterprises commonly participate.Supply chain management is currently facing an important task, including strengthening trust and cooperation among enterprises, and fully tapping the resource advantages of nodes enterprises, coordinating the conflicts among enterprises. Considering these problems, the paper makes a comparative study on advanced automotive supply chain models abroad, such as General Motors Corp., Ford Motor Co. and third-party logistics companies. They concentrate on a highly collaborative outsourcing model. The operation of logistics enterprises integrates with operational and management activities in the automotive enterprises. Information sharing and joint development of logistics enterprise solutions are necessary conditions for highly interactive and collaborative relationship. Japanese auto manufacturers, such as Toyota, Honda, etc. own lean manufacturing capacity. They share technology and manufacturing management guidelines with local suppliers to establish long-term business relations. It has an important role in supply chain management practices for China's auto enterprises.On this basis, the paper proposes to establish dynamic alliance in the automotive supply chain. Dynamic alliance is an organization that using modern information technology and network technology, holding up enterprises with different advantages in some stages to form a Union. The members in the dynamic alliance are for a common goal. It not only manages and optimizes separate processes, but also integrates different functions and organizational units. The paper studies in depth the necessary conditions of the operation of dynamic alliance, including the organizational form of Supply Chain Commission, the design of main tasks, such as strategic objectives management, coordination mechanism design, supply chain's performance evaluation. The establishment of enterprise dynamic alliance plays a very good role in the coordination and control to the supply chain management. It is benefit to the performance improvement of the overall supply chain.