The Research Of Market Sale Strategy For QM From TJ Company

People's living standard has improved a lot since our country began the reform and open policy. There have been more and more fat people today, which leads to a bigger and bigger market for fat-reducing medicine. At present there are more than 90 million people with obesity in our country and the number of the overweight is 200 million or so. It is estimated that by the year 2010 the consumption amount of fat-reducing products will reach 600 million yuan. The large number of people who need to reduce their weight brings huge profits for the enterprises. In order to catch the chance TJ group and CQ medical industry research institution have worked together in this area. After 3 years of research they have held lots of patented technologies and got the production and management right of QM in June, 2000. It is also the first fat-reducing medicine that is approved by the SFDA.Since the QM came to the market in 2000, it soon became the No.1 among all the fat-reducing products because of its marked curative effect and the strong background of the enterprise. But more and more fierce competition and some deficiencies in sales management make the sales volume keep at the same level in recent years. Under the guidance of the theory of marketing sales management, the analysis of the fat-reducing products market and consumption environment, together with the help of the theory of 4PS,4CS,4RS the essay analyzes the present sales strategy for QM and gives some improvement measures, which, I hope, may serve as reference for the breakthrough of the sales on this product.