On Competence Model Of Salesmen In LS Company

Marketing activity is a critical factor for the existance and development of an enterprise. Especially for The new Electricity equipment is entrusted with the service industry,the competencies of the salespersons are the critical factor influencing the competitive ability of the company's human resource and even the success of the whole business .How to establishes the sales personnel system which is Electing and training and using and keeping the person is a important question for Superintendent.Competency research began in the early 1970's in U.S.A. Most researchers agree that competencies are the enduring traits or characteristics used to determine excellent job performance Employee's competency is a headspring to distinguish the results of good or bad. For this reason organization began to examine the core competencies from all the new angles, and established the system of human resource management based on competency model. This paper firstly discussed the theories of theoretical research in competency and discussed the method , and then gave are trospect of the research findings and the latest research focuses pertaining to competency both home and abroad, and Introduced the competency models'application situation in domestic and foreign human resources management . And summarized three big factors which is influence to be competency models establishment in this foundation. As the second part of this dissertation,the researcher selected all salespersons as subjects from LS Company .Then we applied the latest approaches and techniques (for example: BEI) to establish the competency model, and group attributes of its employees that make LS survive and grow by reference 21 generic managerial competency model. Six Functional competencies have been identified, which include influence,achievement motivation, work experience, judgment and adaptability. Then, General Competencies inculde sense of responsibility , union and cooperation, bearing pressure ability and Innovation ability. Also has specialized knowledge and skill.As the third part of this dissertation, the researcher expounded experience of the salespersons competency model in the operating process of LS Company. And gave some ideas to improve on this model. At same time , This paper aims to put forward a fearless and useful experiment of applying and developing competency.