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The Research Of Maintenance Management Of Zeng Cheng Telecom's Stratagem Transform

Posted on:2008-04-03Degree:MasterType:Thesis
Country:ChinaCandidate:Y X WangFull Text:PDF
GTID:2189360272967187Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China Telecommunications Corporation (China Telecom) show their important strategy about enterprise transform facing the austere business prospect, numerous and complicated competition circumstances. The main research of this article is to study Zeng Cheng telecommunications (Zeng Cheng telecom) as a city level branch company of China Telecom, the running mode and strategy they adopted base on the transform situation.The article analyzed the problem which exist in defending system, consulting the target base on the target of the whole transforming strategy, analytical business transforms, network transforms, competition changes effect transporting and administration, to seek the distance between the target and reality by comparative analysis method, finally, to study and design the maintenance system suitable for transform using by systems analysis.Through analysis and investigation, the article provides the cooperation mode which main maintenance service rent out to another company after Zeng Cheng Telecommunications transforming. Under the change of maintenance mode, to create zoology industrial chain which Zeng Cheng Telecom as a governor and copartner all have benefit. We can solve the distance between running customer of China Telecom and key competition weapon through adjust the structure and training. Through the scientific management of MIS system to improve the efficiency and also can make our cooperate company provide the service base on Zeng Cheng Telecom's target.The article show the concept that combination of sale and maintenance, train surface man to multiple person who can provide the service and also sale. the transforming of surface man bring their advantage to the front service, can set up customer -center structure to achieve the transforming from maintenance to net marketing, meanwhile, which can also solve gap of sale person and the allocation of surface man after maintenance done by other company.By researching to the problem, the author recognize profoundly that service mode of telecommunication will have revolutionary change under transforming, which require maintenance management need a fundamental revolution to solve the problem and inconsistency. Maintenance management transforming is a systematic work, because any ache will affect the effect of transforming, during the variation market times, telecommunication surface man face the unprecedented challenge and pressure, we have to exert all our ability and wisdom to achieve our target and get the success of transforming under our hard struggle.
Keywords/Search Tags:Stratagem Transform, Maintenance Management, Net marketing, Service mode
PDF Full Text Request
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