The Theory And Practice Study Of Tourism Destination Image And Brand On Nation Culture

The main problem is about the Tourism Destination Image and Brand, especially how to found the Tourism Destination Image and Brand on Nation Culture.We can learn it in two aspects——theory and practice. The practice is relate to three parts——the achievement of the studing,the theory study on Nation Culture Tourism Destination Image and Brand,the theory of area's tourism image and brand in Tongliao.It is as bellow.1. The achievement of the study.It's about the overseas scholars'achievement on every period and the Chinese scholars'achievements.2. The theory study on Tourism Destination Image and Brand.This part is mainly about the concepts, the form and so an. It is also analyse the influence on tourism image's shade and the mode of nation area's tourism image and brand's foundation.3. The theory of nation area's tourism image and brand in Tongliao. It's emphasize the necessity for the foundation which tourism image and brand on nation culture is founded in Tongliao. This part also shows the steps of how to found it——analyse Tongliao's resource on tourism,confirm the image,design the nation culture tourism image and brand,spread and manage it.The conclusion is mainly about two viewpoints. One of them is that we should pay attention to the nation's characteristic and its'culture. Another is that emphasize the import action of the destination on nation culture tourism image and brand's foundation.