Study On Multi-project Management Performance Of Jianye Group

Chinese real estate development market,after nearly 20 years of development, has begun to develop a relatively standardized market. As the real estate market development, from early stage "extensive" management model to the "modern and scientific" change management, enterprise project management from the very beginning the development of a project (project management of six elements: the scope of work, time , Cost, quality, organization, customer satisfaction) to the current cross-boundary multi-project development at the same time in transition. In this context, more effective implementation of project management to raise the level of management , market development, increasing efficiency. Hit on the corporate brand Whether the rapid development of an important symbol. A large number of facts prove that the enterprise organizational model is reasonable, will directly affect the efficiency of enterprises. Reflected in the corporate efficiency of the most direct signs - the quality of the financial condition of the company's survival. Shenzhen Wanke , Tianjin Shunchi the case from both positive and negative aspects of verification of the multi-project management experience and lessons. This article is also to take advantage of their case, the combination of residential Eugene Group (China) Co., Ltd. of cross-boundary implementation of brand strategy mode of operation to Discussion on multi-project management and business models between the intrinsic relationship between. So as to more effective implementation of the project management to provide some useful inspiration.Firstly,this article expatiates project management definition and multi-project management concept and character and performance evaluation, summarizes concerned theory of project management and multi-project management and performance evaluation.Secondly, this article analyses multi-project performance actuality and problem of Jianye Group, studies content and method and evaluation system of muti-project management performance evaluation and establishes and analyses multi-project management performance evaluation system.Finally, this article gives the relevant improving advice, mostly including the problem on multi-project concentrated management and project manager responsibility system relation, the problem on project management professional lack, the problem on project plan stability and variability, the problem on project information and communication , and the problem on communication and harmonization in the middle of the relation department . It gives the beneficial advice on multi-project management effectual actualization.