| Life insurance refers to the person's life and health insurance for the insurance subject, When the insured person at the insurance period of death, disability, disease or point in time when the survival of the provisions of the insurance to pay the insured person or their dependents insurance. Life insurance business abbreviation life insurance industry, is refers to provides identical or has the close substitution relations life insurance product, the service similar life insurance enterprise's aggregate. Because life insurance's insurance object is a human, human's life is priceless, so the life insurance industry is an important industry for the people's livelihood. Generally speaking, in the world of life insurance industry has a strict monitoring system.The insurance industry has started late in China. In 1982 it was formally restore the life insurance industry, however, in a short span of twenty years of development, China's life insurance industry growth rapid. The insurance premium income from 1982 1.59 million Yuan, grew to 2008 7447.57 hundred million Yuan. The market main body also increased from 1982 1 by the end of 2007 54. During two several years in reform and open policy's, the Chinese life insurance industry has welcomed the spring. Ping An insurance company of China was established in 1988; China Pacific Insurance was established in 1991; American International Assurance in 1992 to enter the Chinese life insurance market; Tai Ping life insurance in November 2001 returning to resume business; December 11, 2001 China's accession to the World Trade Organization, indicates that China's opening up has entered a new historical period, China's insurance industry is also beginning a 3-year transition period; December 11, 2004, China fully opened the life insurance industry; in 2007 Chinese life insurance market main body 54, Chinese-funded 30, pool capital 24.But, in 2008 the American loan initiation's global financial crisis erupts, The American Group International (AIG) struggles in the bankrupt edge, is taken over control by The US government; Japan big and the Insurance company is unable to withstand the load, declares bankruptcy; The American metropolis Life insurance company in 2008 the profit storm reduces in the third quarter and so on. The face of the global life insurance industry has been such a hit, the Chinese life insurance industry is to draw lessons or lessons learned are worth mentioning, this is the life insurance industry in China has undergone rapid development, it should be a good time to think about.Either from the Chinese life insurance market development in the Chinese life insurance industry or from the theory of development, Chinese life insurance industry is premature. Overseas managed more than 100 year giant life insurance companies to be able to be in imminent danger at night, much less was China's life insurance company, in China, if the life insurance industry presented the vacillation, definitely and has the huge influence stably to the social economy.But in china, the insurance business had not obtained the populace and scholar's widespread attention, is engaged in the insurance research the scholar are very few, the scholar who is engaged in the life insurance research is extremely rare. This does not match with the fast development's life insurance industry. Has the necessity in view of the Chinese life insurance's industry marketing research, on the one hand, the Chinese life insurance industry development needs the corresponding theory support; on the other hand, the Chinese life insurance industry start is late, was not still mature, the market mechanism is whether reasonable, the market behavior is whether standard, the market achievements'fit and unfit quality are need to further inquire into.Therefore, this article embarks from the Industrial organization theory, and to analyze the Chinese life insurance market, trying to summarize the status of Chinese life insurance market, AIG in connection with the case of Chinese inspiration, as well as the safety of overseas Chinese investment losses on the lessons of Ping An insurance company of China.The article first part summarizes the Industrial organization correlation theories and the insurance Industrial organization theory development present situation emphatically. At present the Chinese insurance business regarding the empirical study and the fundamental research, from the depth and the breadth looked that is insufficiently thorough.The second part carries on the limits to the basic concept, simultaneously analyzes the current global life insurance industry and the Chinese life insurance industry development present situation. The global life insurance industry as a result of financial crisis's impact mostly has the tendency which the profit drops, however Chinese life insurance industry was not close with capital market's contacting, receives the impact is relatively small.The third part is the core of the whole thesis, from SCP (the market structure, market behavior, market performance) to analyze the Chinese life insurance market. The Chinese life insurance industry market mechanism is the typical oligopoly market mechanism, the minority several Major industries are occupying the majority market shares. The market behavior aspect, the life insurance enterprise is the price passive receiver, does not have the independent fixed price right, also carries on the variation marketing strategy. The Chinese life insurance industry market achievements are low, runs counter with oligopoly's market mechanism.The fourth part carries on the analysis to the AIG event's cause and effect, simultaneously also expresses own viewpoint on Ping An insurance company of China foreign investment unfavorable situation, through two matters to China's enlightenment, then draws out the Chinese life insurance industry development mentality. |
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