Improvement Research Of Enterprise Culture In HANZI Fit Keeping Chain-Store

Enterprise culture was the cause of enterprise management developed at first in the west, the sum total of enterprise culture idea, value idea, moral concepts and enterprise ideology. Enterprise culture exists in any firms, but only good enterprise culture is conductive to profit target realized and achieves company sustaining development.As a successful fit keeping and entertainment company , HANZI Fit Keeping's extend speed fixing our eyes on it. The constructing of the e begun in 2004,that's the HANZI Fit Keeping established, HANZI Fit Keeping try it's best to construct the enterprise culture . Today , the HANZI Fit Keeping's enterprise culture construction makes more progress, but some problems of enterprise culture still exist.The thesis is the basis on enterprise culture research at present and makes detailed analyses of advantage and shortage of HANZI Fit Keeping's enterprise culture. the disquisition use for reference of domestic successful experience, take out any advice of enterprise culture construction on the base of particular analyses about enterprise culture situation, such as a perfect value idea and rules and regulations improvement etc.By researching the case about HANZI Fit Keeping's enterprise culture construction, the article hope that domestic fit keeping corporation or kind character corporation obtain some help from HANZI Fit Keeping's construction, also offer reference to changing HANZI Fit Keeping's enterprise culture, to insure enterprise culture construction really procure actual effect.