The Research On Marketing Channel Strategy Of Duomi Film And Television Company

With the animation business in an increasingly competitive market, marketing channels as a cartoon of a corporate marketing strategy, the impact on the business become increasingly evident. Therefore, it is necessary to animation companies to study marketing channels, marketing channels animation business-to-understand and grasp the value of building marketing channels for the general approach for reference.This paper Duomi film and television company, introduction and marketing channels of its design, management and develop. Include: Part I: Introduction. Introducing the study of the historical background, the status quo at home and abroad and theoretical research on the purpose and significance. Part II: Duomi film and television company market analysis. Elaborate on the animation industry's domestic and international market development, animation products on the market demand analysis, and the Duomi film and television company SWOT analysis. Part III: Duomi film and television company channel marketing analysis of the status quo. Television microphones on the duo of marketing channels for the status quo carried out a detailed analysis on the existence of problems and challenges facing the animation product and marketing characteristics of a simple statement. Part IV: Duomi film and television company channel for the design of marketing and management. Enterprise marketing channels is a valuable resource, we must strengthen management. This section of the Duomi film and television company marketing channels and the principles of design process and introduced the animation enterprises used by the typical channel mode. Enterprise Marketing for the animation features and the existing problems, and focused on the animation business marketing channel design principles, processes, evaluation methods and channels for the management of several elements. Part V: duo microphone Television companies develop marketing channels strategy. Through the modern retail channels, Duomi film and television company of marketing channels development strategies for a specific analysis, that Duomi film and television company channels expand the marketing methods, and to supermarkets and backgammon expand channels of cooperation and co-operation after Positive results for the comment, Yici that channel develop strategy.