FMCC Group's Business Strategy Of Competition

China communications market has been in a high-growth status in recent years. The communications business revenue is raised greatly along with the expansion of total market capacity.On the other hand with the progress of communication technology and the intension of the communications market competition, the communications market has come into the period of maturity from rapid growth. The communications enterprises on the inflection point in the process of the market development.At the same time, with the increasing competition among communication enterprises , major domestic communications carriers will soon be granted the full operating license, and mobile communications is about to enter the era of the 3 G, communications enterprises will have to find their own competitive advantages.This paper applies the value chain theory, on the basis of the features of value chain, especially the industry value chain in communication field, analyzes the environment in which Fujian Mobile is being and the trend of communications industry development, puts forward that Fujian Mobile's new business growth should focus on the group business market. Through positioning analysis of the Fujian Mobile in the industry value chain, Fujian Mobile in the mobile communications needs to reposition in its Industry value chain, expand on both sides of its industry value chain, change its role form access providers to information integrator, moreover, to control the core of the industry value chain. Meanwhile Fujian Mobile still should strengthen the cooperation with the other links in the value chain.The research conclusion is that, Fujian Mobile owns a large number of mobile terminals client. Fujian Mobile should make use of mobile terminals and the characteristics owned by of its networks. Terminal and terminal services provided by terminal should be facilitated to be involved in the value chain of internal customers. Thus Fujian Mobile Group acquires its unique competitive advantages in the business market. In addition, Fujian Mobile should note the characteristics of labor division in the industry chain, in particular pay attention to its own advantage, but not abuse of a dominant position. Fujian Mobile must analyze its advantage and disadvantage in each linkage of the value chain and seek common development with the coming partners.