A Preliminary Constitution Of Business Model For Economic Hotels In China Tourist Areas

In 1996, a new hotel form—economic hotel appears. Especially from 2002, economic hotels are welcomed by the consumers and have been developed rapidly because of their operation model, marketing positioning and product price. Some famous economic chain hotels' annual development rate is as high as 70%. Most of economic hotels are aggregated in prosperous cities and areas. The consumers of these economic hotels are mostly for business men and tourists. But in another field, the economic hotels in tourist areas are not fully developed. With the fierce competition of business economic hotels and the prosperous tourist market, the economic hotels which are located in the tourist areas will be developed and competitive in the next few years. It is essential to form a leadership advantage and competitive power for the economic hotels in China tourist areas. The thesis tries to provide a choice for the economic hotels by applying business model innovation.The thesis is based on the full-environmental interactive model and business model innovation theory. It will analyze the operating environment of economic hotels in tourist areas and position the consumers, then constitute a business model innovation.There are five chapters: Chapter 1 is a guideline. Introduce the background and the purpose of the study, the background introduction of economic hotels in China. Chapter 2 is literature review. Introduce Business Model Innovation Theory which is submitted by Professor Doctor Wengjunyi. Chapter 3 analyzes the operating environment from full-environmental interactive model. Chapter 4 searches the profitable region of a business model innovation. Chapter 5 constitutes a business model innovation of economic hotels in tourist areas which includes value contestation, value supports, value preservation and value conversion.