A Research On The Developmental Strategy Of SMEs Information Service For Fujian NetCom

Applying information has been the final choice getting the competitive advantage, the elementary condition full of vital force and energy in the market competition, and the main mark of management modernization for enterprises. For small and medium enterprises(SMEs) that are 99 percent of all enterprises, informational construction can widen their living space, improve their ability of market competition, and improve the efficiency of enterprise management, and make for participating in the domestic and overseas competition. At the same time, that can accelerate the internationalization of our state economy, and adapt SMEs to internationally economic networking and information.Currently, Fujian Province Branch of China Network Communications Group Corporation(marked as Fujian NetCom) is driving the translation from the traditionally basal network carrier to the modern service provider of compositive information actively and reliably. Under the rapidly developmental position of SMEs information, focusing information, Fujian NetCom provides all-around productions of value-added telecommunication service for SMEs.Based on the weakness of the traditional developing pattern in information of SMEs, a new development pattern is proposed in this paper. This pattern makes full use of the Fujian NetCom's special position as a basic telecommunication operator and makes a new integration of the resources in the industry chain. It can help SMEs to overcome their shortage in capital, technology and skilled staff, and make up the cooperating fellow's weakness in the brand, marketing and channels in information building. In this way, this pattern can lead to good mutual promotion in the different rings in the industry chain. The Fujian NetCom's competing dominance in broad band service and information service can be effectively strengthened. Meanwhile, the further developing policy of this new developing pattern is discussed.