A Research On Development Strategy For Xiamen KT Information Technology Co., Ltd.

Xiamen KT Information Technology Co., Ltd was founded in 1999, registration capital 25 million RMB, is a private IT enterprise with "3S" (GIS, RS, GPS) software technology development and integration application as its core business. Since 2000 Runbang Investment Co., Ltd took over KT Company, it has gradually developed into a well-managed modern enterprise. Through these years development, KT Company has become one of the companies which owns platform development ability within "3S" industry, and one of the companies which owns original technology innovation ability in Xiamen software industry. At present, KT Company is in the very key period: on the one hand, KT Company develops very quickly, but several problems exist, covering from its reposition, human resource deployment, technology development, marketing, to financial support. The company should face to these problems, and consider appropriate solutions; on the other hand, the overall situation of GIS industry of China is not so clear, lack of high-end products, and area market competition is rather intense. However, government gives many supports to GIS industry on its policy, economy, culture, etc. Therefore, both chance and challenge exist.On the basis of further analysis of inner environment of KT Company, this thesis puts forward to a development strategy of the company in the future by using the theory and method of enterprise strategy management. The whole thesis includes six chapters.In Chapter one, the development status of GIS industry and some representative GIS software enterprises were generally introduced.In Chapter two, the history and present status of KT Company were presented, the situations faced during its developing process were analyzed; meanwhile, strategy management method was brought in to guide its further development.In Chapter three, the exterior environment of KT Company was analyzed, including policy, economy, culture, technology, etc, involving from macro-environment, competition structure and situation of industry to development prediction and profit pattern.In Chapter four, inner environment of the company was evaluated objectively, including technical research ability, financial situation, organization structure, human resource, enterprise culture constructionIn Chapter five, the advantage and disadvantage, challenge and threat were analyzed with SWOT method, in order to ensure its general development direction. Based on it, competition strategy and functional-level strategies were established.In Chapter six, the detail implement plan of the above functional-level strategies was presented, referring marketing, financial management, technological innovation, human resource management, enterprise culture construction. Some principles should be noticed when setting and carrying out these strategies, were put forward to as well.