| Since China resumed the insurance industry which showed a trend of rapid growth that is far higher than the gross domestic product growth rate from 1980. The insurance industry made a significant contribution to the accumulation of social capital and the participation in social security and the stabilization of people's life and creation of job opportunities. Based on Jiangsu Province, after analyzing the current situation of the development of the life insurance market, this paper continues single factor analysis and empirical study. Finally, we put forward the policy suggestions to develop the life insurance industry.The business scales of life insurance in Jiangsu Province jumped first in the country since 1999. In late 2004, the business volume accounted the proportion of 10.22% of the whole country, which is the largest provincial-level life insurance market. Therefore, the study of factors affecting the demand of life insurance of Jiangsu Province not only provides the important basis for its own development of life insurance, but also provides the reference for the national research and study.The paper constitutes of five parts:PartⅠintroduces the research background, the significance, the present situation of domestic and foreign research, the research frame, the possible innovation and insufficiency.PartⅡintroduces some economical theories relating to the demand of life insurance, including value of life theory, economic ensure theory, desire satisfaction theory, personality insurance theory, techno-insurance theory and so on. This part discusses the basic concepts, characteristics and classification of life insurance, makes an economical analysis to the demand of life insurance of Jiangsu Province, and provides a good theoretical preparation for the further research.PartⅢanalyzes the current situation of the development of life insurance in Jiangsu province. By the vertical comparison on time and horizontal comparison to the life insurance developed areas, we find the characteristics and the existing problems of life insurance industry in Jiangsu Province.In partⅣ, combing the actual situation in Jiangsu Province, we expounded on the single factor which is from economical factors (such as economic development and income levels, life insurance rates, interest rates, inflation, savings, etc.), social and cultural factors (eg, demographic factors, culture and education level, the traditional habits and risk awareness, etc.) policy factors (such as the social security system and taxation policies, etc.) how to impact the demand for life insurance in Jiangsu Province.In partⅤ, we establish a multiple linear regressive model, which includes some influence factors of partⅣ, to get a comprehensive assessment of the demand for life insurance in Jiangsu Province. We find that the outcome passes various measurement tests.PartⅥis the conclusion and policy suggestion. Based on the former theoretical analysis and empirical research, we put forward suggestions to accelerate the development of life insurance in Jiangsu province. |
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