Research On The Micro-car Market And Operation Of The Project

After more than 20 years'economical development since the reform and open policy were brought into effect, citizen income has a significant exaltation. The current national policy encourages the saloon car entering the family expense, each production factory and company is sparing no effort to promote it. All factors demonstrate that micro car has general potential market in our country. But the sales situation is not optimistic at present. The consumer holds the coin treats buys to be serious. It has very important function for the micro-car industry in particular the whole automobile industry that to strengthen the analysis and research on the marketing condition of the micro car.This article set out from the related theories of the micro car market analysis, tallying up the theories of marketing and analyzed the method of the list price of micro car. Through contrasting the present condition of domestic and international micro car market, some key problems were put forward such as market grow slowly; weak of product development ability; have little product of international competition ability; serious of repeat construct, etc. A more detailed analysis were carried on making use of economics and marketing theories on the factors influencing the market demand such as population, purchasing power, purchased desire and so on. After that, the development foreground of the micro car industry were prospected and the market competition condition were made analysis and estimated based on analysis on the main factor of development of the micro car market. A substantial evidence analysis was made on the micro-car enterprise and product in China. Finally some propositions were put forward, such as improving consumption environment, strengthen to produce a business enterprise consociation, lower the consumers'behind expect using cost, attain a proper sell of product, etc.