Research On The Improvement Of Micro Marketing Strategy Of Small And Medium Sized Enterprises

Micro marketing is the product of social media to a certain stage of development;it is the bridge for marketing activities between enterprises and consumers.Especially for the present small and medium-sized enterprises,it provides a new channel of user interaction and business models.In this paper,using the knowledge of management,based on Gansu Gua Niu electronic commerce CO.LTD.It analyzes and researches the targeted marketing activities in micro marketing.The paper starts from the background and researches significant,first of all the company and its main businesses are introduced.Gua Niu company is an innovative consumer financial company,its main business is consumer installment."Micro marketing and off-line marketing mode” are the main means of this business development,which has more advantages compared with other forms of marketing methods.But due to the inappropriate design of the marketing strategy,this caused the company to not perform at the proper level in market competition,letting the company business development hit a stand still.To avoid the company get involved into a malign competition of a price war.Paper will use the SWOT analysis model and other methods to analyze the market environment and marketing strategy from different aspects and different levels,and find the existing problems in marketing strategy,besides use the theoretical knowledge to summarize,put forward the methods to improve development.Finally writing up the improvement ideas of marketing strategies of Gua Niu Company,analyze the positions of market and users.Help Gua Niu company have a breakthrough for the business development,and complete their transformation.